How can your law firm best cultivate and harness innovative thinking? Should your firm even be concerned with innovation? And what exactly does that mean for an industry like ours that isn't rushing to create the next iPhone or another type of consumer gadget?

Mike Whelan, author of Lawyer Forward, recently spoke with Litify about legal innovation and why most law firms are simply not set up to deliver the next earth-shattering breakthrough. Why? He explains it's because of an ingrained culture that is obsessed with finding the right answers, not necessarily the new ones.

Watch the entire conversation below.