Privacy Policy

Last Updated: January 20, 2023

This Privacy Policy (the “Policy”) describes what personal information Litify, LLC and its subsidiaries and affiliates (“Litify,” “we,” “our,” or “us”) may collect about you, how we may use it, with whom we may share it, and what choices you may have regarding our use of your personal information. This Policy applies to personal information we collect about you in connection with our website located at https://www.litify.com/ and any other websites and platforms we own and operate that link to this Policy (collectively, the “Site”), and our related services, events, social media pages, and email and other electronic communications (collectively, and together with the Site, the “Services”). Please note, our privacy practices are subject to the applicable laws of the places in which we operate. You will see additional region-specific terms that only apply to users located in those geographic regions, or as required by applicable laws. This Policy does not apply to personal information that we may store or maintain on behalf of the users of our Services, where applicable.

We may update this Policy from time to time so please review this Policy regularly. Such changes will be effective upon posting the revised Policy on the Site. You will be able to tell when this Policy was last updated by the Last Updated date included at the bottom of this Policy. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Sites and Services, or other means as may be required by applicable law. Continuing to use the Site or communicating electronically with us thereafter constitutes your acknowledgement of such changes to this Policy.

Personal Information We Collect

Personal Information You Provide to Us. Personal information you provide to us through the Services or otherwise may include the following categories. We may also collect other personal information that is not specifically listed here, which we will use as described in this Policy or as otherwise disclosed at the time of collection.

• Contact information, such as first and last name, email address, phone number, mailing address, and social media handle.
• Professional information, such as company name, job title, company location, email, and phone, and other details we may collect about your business or profession.
• Account information, such as your account name or username, log-in details, information that you store in your account, and other details about your use of the Services.
• Transaction history, such as records of products and services you have purchased from us.
• Payment information, such as payment amounts and payment methods used to complete transactions, and other relevant information about the financial institutions you use to conduct business. All payment processing services connected with your use of theServices are provided to you by third-party payment processors. Litify does not access or keep information related to credit cards, banking information, or other sensitive financial information.
• Marketing information, such as any preferences you set in your account and any marketing or communications preferences.
• Survey responses, such as the information you provide in response to our surveys, questionnaires, or contests.
• Customer service recordings, such as chat communications recorded for training and quality assurance purposes.
• Communications, such as the information associated with your requests or inquiries, including for support, assistance, or order information, and any feedback you provide when you communicate with us.

Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g.,information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services, or otherwise to us.‍

Personal Information Automatically Collected. Litify, our service providers, and our advertising partners may automatically log information about you, your computer, or mobile device, and your activity over time on our Services and other sites and online services. Personal information that may automatically be collected includes:

• Online activity information, such as the website you visited before browsing to the Services, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
• Device information, such as your computer or mobile device operating system type and version number, wireless carrier, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, and general location information such as city, state, or geographic area.

Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, such as:

• Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. For more information, please visit our Cookie Policy.
• Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
• Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
• Session replay technologies, which are third-party software used to record a video replay of users’ interactions with the Website. The video replay may include users’ clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with theWebsite, understand how users interact with and use the Website, and identify areas for improvement.

Personal Information Collected Offline. We collect personal information offline, such as when you attend one of our conferences or other events.

Personal Information Obtained from Third Parties. We may receive personal information from third parties, such as our service providers, advertising partners, data analytics partners, operating systems and platforms, social media platforms, event sponsors, publicly available sources, or data providers. We may merge or combine such personal information with the personal information we collect from you directly or automatically.‍

Personal Information Obtained through Referrals. Users of the Services may have the opportunity to refer colleagues or other contacts to us and share their contact information. Please do not provide us with someone’s contact information unless you have their permission to do so.

How We Use Personal Information

We may use the personal information that we collect for the purposes set forth below and as otherwise described in this Policy or at the time of collection:

To Provide the Services. We may use personal information to provide our Services and operate our business. For example, we use personal information to:

• provide information to you that you request from us relating to our products or services;
• establish, manage, monitor, and maintain your account;
• communicate with you, including providing notices of any changes to our Site, products, or services;
• verify your identity or determine your eligibility for offers and promotions;
• provide any surveys or other promotions you participate in;
• provide customer service and technical support, which may include responding to your requests, resolving issues, or troubleshooting problems;
• improve and customize the Services; and
• fulfill any other purpose for which you provide personal information.

Research and Development. We use personal information for research and development purposes, including to study and improve the Services and our business, understand and analyze the usage trends and preferences of our users, and develop new features, functionality, products, and services. Aspart of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.

Direct Marketing. We may send you Litify-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “Your Choices” section below.

Interest-BasedAdvertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our products and services. These companies may use cookies and similar technologies to collect information about you(including the online activity information and device information described above in the paragraph concerning personal information collected automatically) over time across our Services and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “Your Choices” section below.

To Comply with Laws and Regulations. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a)maintain the safety, security, and integrity of the Services and our products and services, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Services; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With Your Consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

How We Share Personal Information

In addition to the specific situations described in this Policy or at the point of collection, we may share personal information with the following entities or persons:

Affiliates and Related Companies. We may share your personal information with our affiliates, subsidiaries, and other related companies.‍

Service Providers. We may share your information with third-party service providers that perform services on our behalf, such as web-hosting companies, analytics providers, information technology providers, marketing companies, and other purposes.

Advertising Partners. We may share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Services for the purposes described in the “Interest-Based Advertising” section above.‍

Other Users of the Services. Partners and users of ourServices who participate in our community portal may be able to submit content to the Services (such as comments, questions, stories, reviews, surveys, blogs, photos, and videos), and we will identify you by displaying information such as your name, username, or a link to your user profile along with the content you submit. We do not control how other users or third parties use any personal information that you make available to other users.

Authorities and Others for Compliance, Fraud Prevention and Safety. We may disclose personal information for the compliance, fraud prevention, and safety purposes as described above, including in good faith belief that such action is necessary to comply with legal obligations. Under certain circumstances, this may include disclosures to law enforcement, government authorities, and other parties if required to do so bylaw or in response to valid requests by public authorities (e.g., a court or a government agency).

Professional Advisors. We may disclose your information to professional advisors for advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters where necessary in the course of the professional services that they render to us.

Business Transaction Participants. We may disclose personal information to potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a transaction in which we are acquired by or merged with another business, or we sell, liquidate, or transfer all or a portion of our assets (including in connection with a bankruptcy or similar proceedings).

Your Choices

You can make the following choices regarding your personal information:

Update Account Information. If your personal information in your account is incorrect, you may correct the personal information by sending a written request for correction to the address below. Your request must include (a) all of the incorrect personal information that you wish to change, (b) the corrected personal information, and (c) your signature authorizing such changes. We will then correct the personal information in our database and send a written confirmation to you.

Marketing Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials to you. You can stop receiving promotional emails by submitting a request at the contact in the “Contacting Us” section below or following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you transactional communications, such as those about your account, to fulfill orders you have made, to ask you to rate services you have received, or other service-related communications.

Analytics. We may use third party analytics tools, such as Google Analytics, in order to better understand your use of our Services and how we can improve them. These tools collect information sent by your browser or mobile device, including the pages you visit and other usage information.For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. To prevent data from being used by Google Analytics, you can download the opt-out browser add-on at: http://tools.google.com/dlpage/gaoptout?hl=en.

Cookies. Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Advertising Choices. You can limit the use of your personal information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative and the Digital Advertising Alliance. Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.

Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Information Security

We take reasonable measures to secure and protect the information we collect. Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk.

Children’s Privacy

We do not knowingly solicit or collect personally identifiable information online from children under the age of 16.

Third Party Links

This Policy does not apply to third-party websites or social media features that may be accessed through links that we provide for your convenience and information. Accessing those links will cause you to leave our Site and may result in the collection of information about you by a third party. We do not control, endorse or make any representations about those third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your information.